Southern Oregon Real Estate in 2025 Review

A Look Back at 2025 and What It Means for Your Next Move
As we wrap up 2025, it’s the perfect time to reflect on how the Southern Oregon real estate market has
shifted over the past year — and what these changes mean for buyers and sellers heading into 2026.
From Medford to Jacksonville, Ashland to Central Point, our local market has experienced steady
momentum and growing confidence.

A Year of Stabilization and Smart Opportunities
2025 brought something many buyers and sellers had been waiting for: stability.
Interest rates leveled out, giving buyers more financial predictability, while home values held strong
across most neighborhoods. Instead of the rapid swings of previous years, the market settled into a
balanced rhythm — a welcome change for both sides of the transaction.
What Stood Out in 2025
1. Quality Over Quantity
Buyers became more selective. Homes that were well cared for, thoughtfully updated, and priced
correctly consistently drew the most attention.
2. Lifestyle Remained a Driving Force
People continue to move to Southern Oregon for our natural beauty, slower pace, wineries, outdoor
recreation, and charming small towns. Jacksonville, Ashland, and East Medford remained especially
popular.
3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had be3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had been properly prepped.
4. More Out-of-State Buyers Returned
Relocations picked up again, especially from California and the Pacific Northwest, fueling steady
demand throughout the year.
What Buyers Are Prioritizing Heading Into 2026
• Move-in-ready homes
• Energy-efficient upgrades
• Flexible spaces for work and lifestyle
• Safe neighborhoods with strong community appeal
• Low-maintenance yards and updates that save long-term costs
Why Sellers Still Have an Advantage
Even as the market reached balance, well-presented homes continued to sell at strong prices. Sellers
who invested in small improvements — fresh paint, landscaping, updated lighting, staging — often saw
faster offers and more showing activity.
Looking Ahead
With a stable market, continued regional appeal, and renewed buyer confidence, Southern Oregon is
positioned for a healthy start to 2026. Whether you’re dreaming of a new home or preparing to sell the
one you’re in, now is a wonderful time to plan your next steps.
Let’s Make Your 2026 Real Estate Goals Happen
If you’re thinking about buying or selling, I’m here to offer guidance, local expertise, and personalized
support every step of the way.