- Close to half (44%) of U.S. residents said they would choose a smaller home with more sunlight over a larger one with less, nearly double the share (24%) who said the opposite. This preference for sunlight is especially strong among Baby Boomers (54%) and those who live in the Northeast (57%).
- Approximately 1 in 10 (11%) U.S. residents identified sunlight as “non-negotiable, one of the most important features ” when considering a new home, and another 46% said it’s “very important.” Just 3% said sunlight is “not at all important.”
- Natural light also impacts how people feel at home: 2 in 3 (67%) U.S. residents said sunlight has an impact on how satisfied they are with their living situation, including 29% who said it impacts them “a lot.”
Time to locate that house that is Light & Bright!

