If you’ve been watching the real estate market lately, you’ve probably noticed something: there are
more homes coming on the market now. That’s great news for buyers—and it changes the game for
sellers too.

More Choices for Buyers
For buyers, rising inventory means more options. Instead of feeling rushed, buyers can take time to
compare homes, neighborhoods, and features to find the right fit.
What Increased Inventory Means
When more homes come on the market, competition softens slightly, buyers gain leverage, and sellers
need to be more strategic. Homes are still selling—especially those that are priced and presented well.
For Sellers: Presentation Matters
With more choices available, buyers are selective. Homes that stand out through strong pricing,
marketing, and presentation continue to attract serious interest and sell successfully.
Southern Oregon Market Snapshot
Across Southern Oregon, we’re seeing renewed listing activity. Buyers are actively searching, and
sellers who prepare properly are seeing solid results.
Strategy Makes the Difference
Whether you’re buying or selling, having the right plan matters. Understanding current inventory trends
can help you make confident, informed decisions.

The Southern Oregon real estate market is starting the year with steady activity, thoughtful buyers, and
motivated sellers — even during the traditionally slower winter season.
While colder months usually bring fewer listings, today’s market is offering unique opportunities for both
sides.
Low Inventory = Less Competition for Sellers
Winter typically means fewer homes on the market, and this year is no exception. With limited inventory
in areas like Medford, Jacksonville, Central Point, and Eagle Point:
– Well-priced homes are still attracting strong interest
– Sellers face less competition from neighboring listings
– Serious buyers are actively watching for new properties
If you’ve been thinking about selling but waiting for “spring,” you may benefit from listing now while your
home stands out.
Buyers Are More Selective — But Still Ready
Today’s buyers are cautious, informed, and prepared. Many are pre-approved and financially ready,
looking for homes that are move-in ready, and willing to act quickly when the right property appears.
With fewer listings available, the right home can still generate multiple showings and solid offers.
Interest Rates & Pricing Strategy Matter
Interest rates continue to influence affordability, making correct pricing more important than ever.
Homes priced realistically from the start tend to sell faster, receive stronger offers, and avoid extended
time on the market. Overpriced homes often sit longer and require reductions later.
What This Means for You
If you’re selling: Now can be an excellent time to take advantage of low competition and serious
buyers.

If you’re buying: You may have less inventory to choose from, but also fewer competing offers and
more room to negotiate.
Local Guidance Makes the Difference
Every neighborhood in Southern Oregon behaves a little differently. Jacksonville, East Medford, Central
Point, and rural properties all have unique trends.
Having a local expert who understands pricing, timing, and negotiation strategies can make a
meaningful difference in your results.

•By Therese MacGregor, Coldwell Banker – Southern Oregon

When most people think about real estate, spring and summer usually come to mind. But here in
Southern Oregon, winter can be a surprisingly smart time to make a move — whether you’re buying,
selling, or just exploring your options.
Let’s take a look at what today’s winter market really means for you.
Winter Inventory Is Lower – And That Can Be a Good Thing
During the colder months, fewer homeowners choose to list their properties. That means:
• Less competition for sellers
• More serious, motivated buyers
• Homes that stand out more online and in showings
Instead of competing with dozens of similar listings, your home has a better chance to shine.
For Buyers: Quality Over Quantity
Yes, there are fewer homes available in winter — but the buyers who are shopping right now are
typically focused and ready.
Winter buyers often benefit from:
• Less competition from other buyers
• More flexible sellers
• Strong negotiating opportunities
• Faster response times from lenders, inspectors, and title companies
If the right home comes along, winter can be an excellent time to secure it without the pressure of
spring bidding wars.
For Sellers: Stand Out in a Smaller Crowd
Homes still sell in winter — especially when they are priced correctly and prepared well.
Successful winter listings usually include:
• Accurate pricing based on current Southern Oregon market data
• Clean, cozy presentation (lighting, heat, and simple staging go a long way)
• Professional photos Strategic online marketing
Buyers shopping now aren’t just browsing — they’re serious about finding the right home.
The Market Is Important — But Your Life Matters More
Headlines don’t tell your whole story.
The best time to buy or sell depends on:
• Your lifestyle and family needs
• Job or retirement plans
• Financial goals
• Equity position
• Long-term plans
A personalized approach will always beat general market advice.
Final Thoughts
Winter in Southern Oregon may bring cooler temperatures, but the real estate market is still moving —
just a bit more quietly and strategically.
Whether you’re thinking about buying, selling, or simply want to know what your home might be worth
in today’s market, I’m always happy to help you explore your options with no pressure.
Warm regards,
Therese MacGregor
Coldwell Banker – Southern Oregon

We’re watching the share of first-time home buyers and the share of all-cash buyers, because that push-and-pull has really dominated the market. Another trend I watch closely is the growing share of single female buyers: We’re seeing single women really growing as a force in the market, and that reflects lower marriage rates and lower birth rates. There will continue to be people who buy homes, but it could be a different type of person than what we have seen historically. These demographic shifts are really shaping who is able to make moves in this housing market.”

• First-time buyers gradually re-emerge: “We know that interest rates have come down some, and we also know that there has been more supply entering the market in the existing-home sales space. With more inventory and slightly improved affordability conditions, that does mean an opportunity for first-time home buyers. I hope they are able to take advantage of that next year. We need them to come in so that we can see more movement in the housing market and healthy growth … because homeownership is a wealth-building tool.”
• Baby boomers remain the dominant force: “We are seeing that baby boomers are really the dominating force in today’s housing market. They have a ton of housing wealth, and they’re able to make trades right now—move close to the grandkids and move where they want to be. They’re not making many concessions on their home choices, and they have the funds to really make those choices. “If we continue to see this large share of retirees, we could continue to see smaller households and different housing choices than what we’ve seen historically. Just a quarter of buyers have kids. If we look at the demographics, we know that home size is shrinking and the number of people in the household is shrinking. With a larger share of retirees in the market, we’re seeing fewer buyers with young children.”
• All-cash buyers aren’t going away: “Mortgage applications have been trending up for a couple of months, so we are seeing more buyers enter the market who are not all-cash. That being said, I don’t think all-cash buyers are going away anytime soon, just because of the wealth that is in this housing market and the ability of homeowners to make trades without a mortgage.

From Jessica Lautz, NAR deputy chief economist

There’s something special about living in Southern Oregon. From the changing seasons and
scenic landscapes to the strong sense of community, it’s a place many are proud to call
home—and buyers are still discovering it every day.
Whether you’re thinking about selling, buying, or simply keeping an eye on the market,
understanding what’s happening locally can help you make confident decisions.
A Market That Rewards Preparation
Today’s real estate market is all about strategy. Homes that are well-prepared, properly
priced, and thoughtfully marketed continue to attract serious buyers. Simple steps—like
freshening up curb appeal, decluttering, or making minor updates—can make a noticeable
difference in how quickly a home sells and for how much.
For buyers, opportunities still exist. While interest rates and inventory can fluctuate, the right
home at the right price is still achievable with good guidance and local insight.
Why Local Expertise Matters
Real estate isn’t just about numbers—it’s about neighborhoods, timing, and knowing what
buyers and sellers in our area truly value. Each community in Southern Oregon has its own
personality, and understanding those details can make all the difference in a successful
transaction.
Thinking About Making a Move?
If you’re considering a change this year, having a trusted local resource can help you navigate
the process with clarity and confidence. Whether it’s your first home, a downsizing move, or
selling a place filled with memories, you deserve guidance that feels both professional and
personal.
Here’s to finding the place that truly feels like home.

The Christmas season is here—lights are twinkling, homes are glowing, and families are gathering near
and far. While most people think of December as a time to sip cocoa and wrap presents, it can also be
an excellent time to make real estate moves. Whether you’re considering selling your home or thinking
about purchasing a new one, the holiday season offers unique advantages that might surprise you.

Why Sellers Benefit This Time of Year Many homeowners choose to hit pause during the holidays,
meaning fewer homes on the market. For sellers, that lower inventory can be a gift. With less
competition, your home has the chance to truly shine. Buyers shopping during December tend to be
highly motivated, serious, and ready to make decisions—often driven by job changes, new family
needs, or relocation plans before the new year begins.
On top of that, holiday décor can add to your home’s charm. A warm tree in the corner, soft twinkle
lights, and seasonal scents can stir nostalgia and connection—helping buyers picture themselves
celebrating Christmas in their very own space.
Why Buyers Shouldn’t Wait Buying in December can also be a smart move. With fewer people actively
searching, buyers may find themselves facing less competition—opening doors to better negotiations,
quicker closings, and more attention from lenders, inspectors, and agents.
Plus, if you’re someone who wants to ring in the new year in a new home, now is the perfect moment to
explore what’s out there. Southern Oregon offers beautiful winter views, cozy neighborhoods, and
welcoming communities—each charming in its own way during the holidays.
A Time Filled With Possibility Yes, Christmas is busy. But it’s also magical. For many, the season
sparks inspiration, ignites dreams, and brings personal priorities into focus. If one of those priorities
includes finding (or selling) a home, you don’t have to wait until spring.
With the right guidance and support, buying or selling real estate during the holidays can be a smooth,
enjoyable experience. And best of all, you may begin the new year with fresh opportunity, renewed
energy, and a place that truly feels like home.
Wishing You Joy This Season Whether you’re celebrating Christmas under your current roof or
dreaming of a new doorway to walk through in 2026, I’m here to help. If you have questions about the
market, timing, value, or next steps, feel free to reach out anytime.
May your holiday season be merry, your gatherings be warm, and your home be filled with peace,
comfort, and joy.
Merry Christmas and Happy New Year!

A Look Back at 2025 and What It Means for Your Next Move
As we wrap up 2025, it’s the perfect time to reflect on how the Southern Oregon real estate market has
shifted over the past year — and what these changes mean for buyers and sellers heading into 2026.
From Medford to Jacksonville, Ashland to Central Point, our local market has experienced steady
momentum and growing confidence.

A Year of Stabilization and Smart Opportunities
2025 brought something many buyers and sellers had been waiting for: stability.
Interest rates leveled out, giving buyers more financial predictability, while home values held strong
across most neighborhoods. Instead of the rapid swings of previous years, the market settled into a
balanced rhythm — a welcome change for both sides of the transaction.
What Stood Out in 2025
1. Quality Over Quantity
Buyers became more selective. Homes that were well cared for, thoughtfully updated, and priced
correctly consistently drew the most attention.
2. Lifestyle Remained a Driving Force
People continue to move to Southern Oregon for our natural beauty, slower pace, wineries, outdoor
recreation, and charming small towns. Jacksonville, Ashland, and East Medford remained especially
popular.
3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had be3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had been properly prepped.
4. More Out-of-State Buyers Returned
Relocations picked up again, especially from California and the Pacific Northwest, fueling steady
demand throughout the year.
What Buyers Are Prioritizing Heading Into 2026
• Move-in-ready homes
• Energy-efficient upgrades
• Flexible spaces for work and lifestyle
• Safe neighborhoods with strong community appeal
• Low-maintenance yards and updates that save long-term costs
Why Sellers Still Have an Advantage
Even as the market reached balance, well-presented homes continued to sell at strong prices. Sellers
who invested in small improvements — fresh paint, landscaping, updated lighting, staging — often saw
faster offers and more showing activity.
Looking Ahead
With a stable market, continued regional appeal, and renewed buyer confidence, Southern Oregon is
positioned for a healthy start to 2026. Whether you’re dreaming of a new home or preparing to sell the
one you’re in, now is a wonderful time to plan your next steps.
Let’s Make Your 2026 Real Estate Goals Happen
If you’re thinking about buying or selling, I’m here to offer guidance, local expertise, and personalized
support every step of the way.

Winter Home Prep:
As the days get shorter and the chill settles into the Rogue Valley, many homeowners wonder whether
winter is a good time to sell. The truth? Winter can be an incredible opportunity—especially in Southern
Oregon’s unique market. With less competition and serious buyers still actively looking, a well-prepared
home can truly stand out.

1. Warm Up Your Curb Appeal
Even in colder months, first impressions matter.
• Keep walkways clear of leaves or debris.
• Add a fresh doormat, a winter wreath, or subtle lighting.
• Trim shrubs and clean garden beds.

2. Create a Cozy, Inviting Atmosphere
Buyers linger when a house feels like home.
• Turn on warm lighting.
• Light a fireplace if possible.
• Add soft throws, seasonal pillows, and neutral winter décor.
• Keep the home comfortably warm.

3. Highlight Energy Efficiency
Winter buyers appreciate a well sealed and efficient home.
• Mention updated windows, insulation, smart thermostats, or HVAC improvements.
• Consider offering recent utility bills.

4. Let the Light In
Winter days are shorter, so maximize natural light.
• Open blinds and curtains.
• Clean windows inside and out.
• Add mirrors to brighten darker areas.

5. Showcase Seasonal Advantages
Every home has winter charm—mountain views, a cozy layout, or great indoor spaces.  Highlight what
makes your home shine this time of year. If you’re thinking about selling this season, I’d be happy to
share personalized tips to help your home stand out.

As Thanksgiving arrives, I want to take a moment to express my gratitude to the incredible clients,
friends, and neighbors here in Southern Oregon. This community is truly special—from the breathtaking
fall colors that surround us to the welcoming spirit of the people who call this place home.
Whether you’re gathering around the table with family, preparing your home for the market, or settling
into a new one, this season is a beautiful reminder of what “home” really means. It’s more than walls
and a roof. It’s warmth. It’s laughter. It’s the memories shared with those we love.
Grateful for Our Community
• The trust my clients place in me during such important moments in their lives
• The strong sense of community that defines Southern Oregon
• The beauty of our local neighborhoods—from the charm of Jacksonville to the vibrant energy of
Medford and beyond
Thinking About Moving This Holiday Season?
If selling or buying is on your mind for the new year, now is a great time to start planning. I’d love to help
you make the process smooth, stress-free, and maybe even enjoyable.
Wishing You a Warm & Joyful Thanksgiving
May your home be filled with:
* Good food
* Cozy moments
* And the company of people who make your heart feel full

Thank you for being part of my journey. I’m honored to be your local real estate resource and truly
enjoy serving this wonderful community.
Happy Thanksgiving!
— Therese MacGregor
Your Southern Oregon Realtor
Coldwell Banker Pro West Real Estate
Phone: 541-840-2708
Email: theresem@cbprowest.com

By Therese MacGregor, Your Southern Oregon Realtor

Even with all the headlines about market uncertainty, Southern Oregon continues to be a desirable
place to live—and that means opportunities for both buyers and sellers.

■ For Sellers: Your Home Has Value
• Inventory remains moderate, so there’s less competition.
• Well-maintained homes are still receiving strong interest.
• Buyers are motivated to move before spring market increases.
■ Tip: Preparing now ensures you’re ahead of the seasonal rush.
■ For Buyers: Don’t Wait for “Perfect” Conditions
• Interest rates may fluctuate, but waiting often costs more.
• More negotiation power is available right now.
• Owning builds equity and stability—renting does not.
■ Local Insight
Southern Oregon’s lifestyle, mild climate, and sense of community continue to draw new residents.
From Medford to Jacksonville, buyers are seeking homes with charm, space, and convenience.
■ Final Thought
Whether you’re considering buying or selling, this is a strategic time to start the process. Planning
now allows you to take advantage of current conditions and be ready for what’s ahead.
■ Ready to discuss your options? I’m here to guide you every step of the way.
Let’s make your real estate goals happen—together