A Look Back at 2025 and What It Means for Your Next Move
As we wrap up 2025, it’s the perfect time to reflect on how the Southern Oregon real estate market has
shifted over the past year — and what these changes mean for buyers and sellers heading into 2026.
From Medford to Jacksonville, Ashland to Central Point, our local market has experienced steady
momentum and growing confidence.

A Year of Stabilization and Smart Opportunities
2025 brought something many buyers and sellers had been waiting for: stability.
Interest rates leveled out, giving buyers more financial predictability, while home values held strong
across most neighborhoods. Instead of the rapid swings of previous years, the market settled into a
balanced rhythm — a welcome change for both sides of the transaction.
What Stood Out in 2025
1. Quality Over Quantity
Buyers became more selective. Homes that were well cared for, thoughtfully updated, and priced
correctly consistently drew the most attention.
2. Lifestyle Remained a Driving Force
People continue to move to Southern Oregon for our natural beauty, slower pace, wineries, outdoor
recreation, and charming small towns. Jacksonville, Ashland, and East Medford remained especially
popular.
3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had be3. Inventory Stayed Manageable
While not overly tight, inventory never spiked — keeping sellers in a strong position, especially those
who listed homes that showed well and had been properly prepped.
4. More Out-of-State Buyers Returned
Relocations picked up again, especially from California and the Pacific Northwest, fueling steady
demand throughout the year.
What Buyers Are Prioritizing Heading Into 2026
• Move-in-ready homes
• Energy-efficient upgrades
• Flexible spaces for work and lifestyle
• Safe neighborhoods with strong community appeal
• Low-maintenance yards and updates that save long-term costs
Why Sellers Still Have an Advantage
Even as the market reached balance, well-presented homes continued to sell at strong prices. Sellers
who invested in small improvements — fresh paint, landscaping, updated lighting, staging — often saw
faster offers and more showing activity.
Looking Ahead
With a stable market, continued regional appeal, and renewed buyer confidence, Southern Oregon is
positioned for a healthy start to 2026. Whether you’re dreaming of a new home or preparing to sell the
one you’re in, now is a wonderful time to plan your next steps.
Let’s Make Your 2026 Real Estate Goals Happen
If you’re thinking about buying or selling, I’m here to offer guidance, local expertise, and personalized
support every step of the way.

Winter Home Prep:
As the days get shorter and the chill settles into the Rogue Valley, many homeowners wonder whether
winter is a good time to sell. The truth? Winter can be an incredible opportunity—especially in Southern
Oregon’s unique market. With less competition and serious buyers still actively looking, a well-prepared
home can truly stand out.

1. Warm Up Your Curb Appeal
Even in colder months, first impressions matter.
• Keep walkways clear of leaves or debris.
• Add a fresh doormat, a winter wreath, or subtle lighting.
• Trim shrubs and clean garden beds.

2. Create a Cozy, Inviting Atmosphere
Buyers linger when a house feels like home.
• Turn on warm lighting.
• Light a fireplace if possible.
• Add soft throws, seasonal pillows, and neutral winter décor.
• Keep the home comfortably warm.

3. Highlight Energy Efficiency
Winter buyers appreciate a well sealed and efficient home.
• Mention updated windows, insulation, smart thermostats, or HVAC improvements.
• Consider offering recent utility bills.

4. Let the Light In
Winter days are shorter, so maximize natural light.
• Open blinds and curtains.
• Clean windows inside and out.
• Add mirrors to brighten darker areas.

5. Showcase Seasonal Advantages
Every home has winter charm—mountain views, a cozy layout, or great indoor spaces.  Highlight what
makes your home shine this time of year. If you’re thinking about selling this season, I’d be happy to
share personalized tips to help your home stand out.

As Thanksgiving arrives, I want to take a moment to express my gratitude to the incredible clients,
friends, and neighbors here in Southern Oregon. This community is truly special—from the breathtaking
fall colors that surround us to the welcoming spirit of the people who call this place home.
Whether you’re gathering around the table with family, preparing your home for the market, or settling
into a new one, this season is a beautiful reminder of what “home” really means. It’s more than walls
and a roof. It’s warmth. It’s laughter. It’s the memories shared with those we love.
Grateful for Our Community
• The trust my clients place in me during such important moments in their lives
• The strong sense of community that defines Southern Oregon
• The beauty of our local neighborhoods—from the charm of Jacksonville to the vibrant energy of
Medford and beyond
Thinking About Moving This Holiday Season?
If selling or buying is on your mind for the new year, now is a great time to start planning. I’d love to help
you make the process smooth, stress-free, and maybe even enjoyable.
Wishing You a Warm & Joyful Thanksgiving
May your home be filled with:
* Good food
* Cozy moments
* And the company of people who make your heart feel full

Thank you for being part of my journey. I’m honored to be your local real estate resource and truly
enjoy serving this wonderful community.
Happy Thanksgiving!
— Therese MacGregor
Your Southern Oregon Realtor
Coldwell Banker Pro West Real Estate
Phone: 541-840-2708
Email: theresem@cbprowest.com

By Therese MacGregor, Your Southern Oregon Realtor

Even with all the headlines about market uncertainty, Southern Oregon continues to be a desirable
place to live—and that means opportunities for both buyers and sellers.

■ For Sellers: Your Home Has Value
• Inventory remains moderate, so there’s less competition.
• Well-maintained homes are still receiving strong interest.
• Buyers are motivated to move before spring market increases.
■ Tip: Preparing now ensures you’re ahead of the seasonal rush.
■ For Buyers: Don’t Wait for “Perfect” Conditions
• Interest rates may fluctuate, but waiting often costs more.
• More negotiation power is available right now.
• Owning builds equity and stability—renting does not.
■ Local Insight
Southern Oregon’s lifestyle, mild climate, and sense of community continue to draw new residents.
From Medford to Jacksonville, buyers are seeking homes with charm, space, and convenience.
■ Final Thought
Whether you’re considering buying or selling, this is a strategic time to start the process. Planning
now allows you to take advantage of current conditions and be ready for what’s ahead.
■ Ready to discuss your options? I’m here to guide you every step of the way.
Let’s make your real estate goals happen—together

A Charming Blend of History, Wine Country, and Small-Town Warmth
By Therese MacGregor, Your Southern Oregon Realtor
Tucked into the rolling hills of the Rogue Valley, Jacksonville is a town where history, nature, and
community come together in the most inviting way. Whether you’re strolling down California Street,
catching a show at the Britt Festival, or enjoying a glass of local wine, Jacksonville has a way of making
everyone feel at home.

Historic Roots with Timeless Charm
Jacksonville is one of the most well-preserved historic towns in the West, dating back to the gold rush
of the 1850s. Today, the entire downtown is a National Historic Landmark.
The beautifully restored buildings, brick sidewalks, and tree-lined streets create a picturesque setting
that feels like stepping back in time—but with all the comfort and convenience of modern living.
Gateway to Applegate Wine Country
Jacksonville sits at the entrance to the Applegate Valley, home to dozens of boutique wineries known
for award-winning reds, crisp whites, and relaxed tasting rooms.

Home of the Britt Festival
The Britt Festival brings world-class musicians, performers, and outdoor concerts to the hillside every
summer.
Outdoor Living at Its Best
With the Jacksonville Woodlands Trails, Britt Gardens, and nearby Applegate Lake, the community is a
paradise for outdoor lovers.
Small-Town Feel with Big Personality
Boutique shops, cozy cafes, art galleries, and year-round community events make Jacksonville truly special.

Why Buyers Love Jacksonville
• Beautiful historic homes and modern options
• A strong sense of community
• Walkable downtown
• Close to Medford, Ashland, and the airport

• Wine, culture, dining, and outdoor recreation
Thinking About Buying or Selling in Jacksonville?
I’d love to help you explore this charming community.
Therese MacGregor
Your Southern Oregon Realtor
Coldwell Banker

Buyers and Guests Alike
By Therese MacGregor — Coldwell Banker
Selling a home during the holidays may sound challenging, but it can actually be one of the most
rewarding times of year to list. Buyers who are shopping during this season tend to be serious and
motivated — and a beautifully decorated home can create an emotional connection that makes your
property unforgettable. Here are a few friendly and practical ways to make your home shine this holiday
season.
1. Keep It Cozy — But Not Cluttered
Warmth and comfort are key during the holidays. A soft throw blanket on the sofa, a few well-placed candles, and subtle seasonal scents like cinnamon or pine can help create a welcoming atmosphere.

However, be careful not to overcrowd rooms with too many decorations. Buyers need to see the space
— not just the seasonal sparkle.

2. Highlight Your Home’s Best Features
If you have a fireplace, make it the star of the living room with simple décor — perhaps a garland or a
few elegant stockings. Add warm lighting to accentuate beautiful flooring or architectural details.
Holiday touches should draw attention to your home’s strengths, not distract from them.

3. Curb Appeal Matters More Than Ever
With shorter days and cooler weather, a well-lit and tidy exterior makes a big difference. Add a festive
wreath, clean up fallen leaves, and make sure your pathways are safe and bright. Even simple string
lights along the eaves can give your home a warm and inviting glow.

4. Keep Decorations Neutral and Tasteful
When staging for buyers, less is often more. Stick to a neutral color palette — white lights, greenery,
silver, or gold. Avoid overly personal or religious decorations that could distract from the home itself.
Your goal is to help potential buyers picture *their* holidays in the space.

5. Make Your Home Feel Bright and Cheerful
Winter light can be dim, so open blinds and curtains, replace dim bulbs, and use warm lighting to make
rooms feel spacious and uplifting. Add a few touches of color — perhaps red accents in a neutral room
— to give your space life and energy.

6. Be Flexible With Showings

The holiday season is a busy time for everyone, but staying flexible can help attract the right buyer
faster. Be ready for evening or weekend showings, and keep your home tidy and welcoming at all
times. Buyers shopping this time of year are often on a deadline — meeting them halfway can make a
huge difference.
Selling during the holidays can be a wonderful opportunity to showcase your home at its coziest and
most inviting. With thoughtful touches and the right strategy, you can make buyers feel instantly at
home — and ready to make an offer.

Thinking about selling this season?

Reach out to Therese MacGregor with Coldwell Banker for expert advice and personalized guidance.
Therese proudly serves Southern Oregon and can help you make your home stand out — even during
the busiest time of year

Southern Oregon is a region filled with natural beauty, thriving local culture, and a strong sense of
community. Whether you’re seeking a vibrant city atmosphere, a historic small town, or a peaceful rural
lifestyle, there’s a place here for everyone. Below are some of the most desirable communities — each
offering its own distinct charm and opportunities.

Medford: The Heart of Southern Oregon
As the commercial hub of Southern Oregon, Medford offers a balance of city convenience and outdoor
adventure. Residents enjoy easy access to shopping, dining, and healthcare, as well as proximity to the
Rogue River and the surrounding mountains. The housing market here features everything from
modern suburban homes to charming established neighborhoods — making it an attractive option for
both families and professionals.

Jacksonville: Historic Charm and Timeless Appeal
Jacksonville is a treasure of Southern Oregon, known for its beautifully preserved historic homes,
boutique shops, and walkable downtown. Home to the Britt Music & Arts Festival, it blends culture,
community, and small-town warmth. Real estate in Jacksonville is often in high demand thanks to its
unique architecture and close-knit community spirit.

Ashland: Arts, Education, and Outdoor Living
Ashland offers a vibrant mix of culture, education, and recreation. The Oregon Shakespeare Festival
draws visitors from across the country, while Southern Oregon University anchors the town with an
academic energy. Ashland’s real estate market reflects its character — artistic, environmentally
conscious, and diverse, with everything from condos to hillside estates.

Eagle Point: Growing and Family-Friendly
Eagle Point is a growing community known for its family-friendly neighborhoods and open spaces. The
area offers newer construction homes and a welcoming suburban feel. Golf enthusiasts enjoy the Eagle
Point Golf Club, and families appreciate the strong sense of safety and community. It’s ideal for buyers
looking for space, value, and comfort.

Central Point: Convenient and Connected
Located just north of Medford, Central Point combines accessibility with small-town appeal. It’s home to
the Jackson County Expo and offers quick access to both Interstate 5 and local attractions. With a mix
of established neighborhoods and new developments, Central Point attracts homeowners who want
convenience and community in one package.

Each of these Southern Oregon communities offers its own version of the good life — from arts and
history to nature and modern living. Whether you’re buying, selling, or simply exploring, understanding
what makes each area unique helps you make the best real estate decisions.
Thinking about making a move?
Reach out to Therese MacGregor with Coldwell Banker for expert guidance and local insight.
Therese proudly serves the Southern Oregon area and is here to help you find your perfect home.

* 1. Boost Your Curb Appeal
First impressions matter, especially in charming neighborhoods like Jacksonville and historic Medford.
• Keep your lawn trimmed and add fresh mulch to flower beds.
• Paint or clean your front door — small upgrades can create big impact.
• Power wash the driveway and walkways for a clean, cared-for look.
* 2. Declutter and Depersonalize
Buyers need to picture themselves living there.
• Pack away family photos and keepsakes.
• Remove extra furniture to make rooms look open and spacious.
• Organize closets and pantries — buyers *will* peek inside!
* 3. Make Simple Repairs
You don’t have to remodel to make a great impression — small fixes go a long way.
• Replace outdated fixtures or knobs.
• Repair leaky faucets, squeaky doors, and chipped paint.
• Check that lights, outlets, and windows all work properly.

* 4. Deep Clean from Top to Bottom
A spotless home tells buyers it’s been well maintained.
• Clean windows to let in natural Southern Oregon sunlight.
• Dust fans, blinds, and baseboards.
• Consider hiring a professional cleaner before showings or photography.
* 5. Stage to Highlight Your Home’s Best Features
Staging can make a huge difference in how quickly your home sells.
• Arrange furniture to create an inviting flow.
• Use neutral tones, fresh linens, and subtle décor.
• Add a pop of color with flowers or fresh greenery.
* 6. Price It Right for the Market

Pricing your home correctly is key to attracting serious buyers.
• Look at comparable sales in Medford, Jacksonville, and surrounding areas.
• Avoid overpricing — homes that start high tend to sit longer.
• Work with a trusted local agent who understands current market trends (that’s where I come in!).Pricing your home correctly is key to attracting serious buyers.
• Look at comparable sales in Medford, Jacksonville, and surrounding areas.
• Avoid overpricing — homes that start high tend to sit longer.
• Work with a trusted local agent who understands current market trends (that’s where I come in!).
* 7. Professional Photos Make All the Difference
Most buyers begin their search online — beautiful photos can grab their attention instantly.
• Schedule photography on a bright, sunny day.
• Highlight outdoor living areas, open spaces, and special features unique to your home.

Final Thoughts,
Selling your home doesn’t have to be overwhelming. With the right preparation and expert guidance,
you can make your home shine and move confidently into your next chapter.
If you’re thinking about selling in Medford, Jacksonville, or anywhere in Southern Oregon, I’d love
to help you get your home market-ready and sold!

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